Ensuring Your Privacy Is Protected

Dezire Loans respects your right to privacy and complies with our obligations under relevant data protection legislation including the General Data Protection Regulation (EU) 2016/679 (“GDPR”).

In providing personal/unsecured loans, Dezire Loans provide the loan on the basis of your income & affordability. Dezire Loans may provide credit services or facilities, including certain personal loan and ancillary protection services. For the purpose of providing these services, the data controller is Dezire Loans and Dezire Loans acts as a data processor on behalf of Dezire Loans in respect of these activities.

We, our, us, Dezire Loans refers to Fidelity Works Limited trading as Dezire Loans. Dezire Loans is registered as an authorised credit lender. Dezire Loans also acts as a controller of your data for certain processes (outlined in section 4).

Information Collection

We collect information from you when you access our Dezire Loans website and when you contact our office and speak to members of our staff.

We will only collect information that is adequate, relevant and limited to what is necessary in relation to the purposes identified within this Policy

The Details we collects from you :

1) Full Name

2) Email Address

3) Mobile Number

4) Loan Amount

5) Loan Purpose

6) Home address

7) Post Code

Purpose for which we hold your Information

The main purposes for which Dezire Loans uses your personal information are to carry out marketing activities and analytics. Where we carry out analytics on the data we will always anonymise the data where possible.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.


We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. This means that the period of time for which we store your personal data may depend on the type of data we hold. To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.


We will take all steps reasonably necessary to ensure that your personal data is treated securely and in accordance with this Policy. We will use all reasonable efforts to put in place security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, other recipients and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk. Once we have received your information, we will use reasonable procedures and security features to try to prevent unauthorised access. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Changes to the Website Privacy Policy

Any changes to this Privacy Policy will be posted on this website so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

Questions or Complaints

Data Protection Officer

86 Paul Street

London, EC2A 4NE.

Email -

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